Why have a Business Coach?

  • Top performers use coaches to bring out the best in them!
  • They have access to practical knowledge, in relation to a wide variety of development strategies to improve all areas of your business.
  • To remain accountable to a pro-active mentor who will make sure you work on the business not just in it.
  • To have someone experienced to brainstorm with as a fellow business owner; somebody who understands the psychological challenges you face as a business owner.
  • To receive a true honest outside perspective, from someone who isn’t blinded by the industry norms.
  • We can all choose to never stop learning
  • We can all choose to grow
  • We can all choose to get ourselves a coach.
  • Everyone has the potential to become a better version of themselves.
  • A wide variety of programmes and services available


Want to find out what business coaching can do for you and your business?

Book a FREE coaching session to find out more and whether Business Coaching is right for you.

Find out what Seth Godin’s views are on Business Coaching

A coaching paradox

At the top tier of just about any sort of endeavour, you’ll find that the performers have coaches.

Pianists, orators and athletes all have coaches. In fact, it would be weird if we heard of someone on stage or on the field who didn’t have one.

And yet, in the world of business, they’re seen as the exception.

Part of the reason is that work feels like an extension of something we’ve been doing our whole lives. Figure skating isn’t like school, but showing up at work seems to be. “I’ve got this,” is a badge of honour.

And part of the reason is that a few coaches have made claims that stretch belief, and we’re not actually sure what they do. It doesn’t help that there’s no easy way to identify what sort of coach we need or what we’re going to get…

It turns out that the people with the potential to benefit the most from a coach are often the most hesitant precisely because of what coaching involves.

Talking about our challenges. Setting goals. Acknowledging that we can get better. Eagerly seeking responsibility…

And yet we avert our eyes and hesitate. It might be because having a coach might be interpreted as a sign of weakness. And what if we acknowledge our challenges but fail to overcome them? It could be that we don’t want to cause change to happen, or that we’re worried that we will.

One company I admire believes in coaches so much that they’ve put several on staff, ensuring that their leadership all benefit from one. But mostly, it’s something we have to pay for ourselves.

And so, paying for a coach, for something that’s hard to measure, which might be socially awkward, to get better at something that feels normal—combine that with a hesitancy to ask for help—it’s a wonder anyone has a coach.

The paradox is that the very things that hold us back are the reasons we need a coach in the first place.  – Seth Godin – entrepreneur, best-selling author and speaker.

Seth Godin Blog Page –A coaching paradox