Do You Understand Why Your Customers Buy? The first thing to understand about selling is why people buy your particular product or service over your competitors and what it is that they really buy into. People buy only two things: Good feelings Solutions to problems…
We are all used to giving gifts – birthdays, Christmas, Easter, anniversaries – but what about the in between times? The times where gifts could be given without traditional prompts and calendar reminders. What ever happened to the true art of gift giving? And what…
Winning new customers is always harder and more expensive than selling to existing customers. There are many ways in which you can keep customers and sell to them time and time again. But there are also things you can inadvertently do that drive your customers…
Have you had this happen to you? You are on the phone with a ‘customer service’ representative and you are trying to fix an issue of some kind. The conversation starts out ok, but soon you realise that the rep on the line isn’t really…
As a business owner, the most important thing to be able to do, is to sell your product or service. If you can’t sell anything, then you’re not in business; you have got to be able to monetise what you do. Have you ever taken…
As a businessperson, manager, executive, or entrepreneur you have likely heard of the word ownership. This word has various definitions, and many throw the word around. The actual concept and behaviour never really permeate an organisation. Let me share a personal experience that I believe…
In the age of digital communication, automation and AI, the human touch is lost. The customer experience is being left to standardised email responses, scripted virtual assistance, and programmed chat bots. Talking to a ‘real person’ has become a novelty and the personal touch is…
