What Could you do to Increase Your Sales Conversion by 70%?
Increase your sales conversion by 70%? When first working with clients on conversion they often don’t realise how much money they are leaving on the table by not following up on enquiries and quotes. A simple phone call is often all there is between them and a successful sale.
They have already done all the hard-work, discussions, meetings, quotes possibly site visits depending on the industry and then they don’t follow up. They assume that if the customer wanted to proceed, they would contact them.
Achieving a conversion rate that is 70% higher than your current status can seem daunting. However, with the right strategies, you can significantly boost your sales conversion rates.
Here are some other strategies that work
- Understand Your Audience: To sell effectively, you must understand who you’re selling to. Conduct market research and customer interviews to gain insights into what your potential customers want, their pain points, preferences, and purchasing behaviours. By deeply understanding your audience, you can tailor your sales approach to resonate with them.
- Optimise Your Sales Funnel: Your sales funnel, from awareness to purchase, needs to be smooth and efficient. Analyse each step to identify any barriers that might be preventing conversions. Then, remove these barriers. For example, if your website checkout process is too complicated, simplifying it can increase conversions.
- Personalisation is Key: Thanks to technology, businesses can now offer personalised experiences to their potential customers. Using AI-driven tools, segment your audience and offer them tailored content, promotions, and experiences. Personalised marketing campaigns often result in higher engagement and conversion rates.
- Build Trust Through Reviews and Testimonials: A potential customer will be more likely to purchase if they see positive feedback from previous customers. Encourage your existing customers to leave reviews or testimonials. Display these prominently on your website and in your marketing materials.
- Offer Guarantees or Free Trials: Remove the risk associated with purchasing. By offering guarantees or free trials, you give the customer the confidence to try out your product or service without fear of losing money.
- Improve Your Website’s User Experience (UX): A poorly designed website can drive potential customers away. Ensure that your website is mobile-responsive, easy to navigate, and loads quickly. Additionally, make sure your call-to-action buttons are prominent and clear.
- Use High-Quality Images and Descriptions: Online shoppers can’t touch or feel your products. Therefore, clear, high-quality images and detailed product descriptions can make a significant difference in conversions.
- Utilise Retargeting Strategies: Retargeting campaigns remind potential customers of your products or services after they leave your website without making a purchase. Tools like Facebook Pixel or Google Remarketing can help you serve targeted ads to these potential customers, increasing the likelihood of a conversion.
- Engage with Leads in Real-Time: Incorporate live chat support or chatbots on your website. This allows potential customers to get immediate answers to their questions, reducing the chances of them leaving without making a purchase.
- Train Your Sales Team: A well-trained sales team can effectively guide leads through the sales funnel. Invest in regular training and provide them with the tools they need to close deals.
- Offer Multiple Payment Options: Not everyone uses the same payment method. By offering multiple payment options, you cater to a broader audience and reduce the chances of cart abandonment due to payment-related issues.
- Follow Up on Abandoned Carts: Sometimes, potential customers add items to their cart but don’t complete the purchase. Automated email reminders about their abandoned carts can prompt them to return and finalise their purchase.
- Leverage Social Proof: Showcase any affiliations, certifications, or awards your business has received. This adds credibility to your brand and can sway potential customers who are on the fence.
- A/B Test Regularly: What works for one audience might not work for another. Regularly test different sales tactics, website designs, and marketing strategies to see which resonate best with your audience.
- Nurture Your Leads: Not every lead will convert immediately. Some need more time and information before making a decision. Use email marketing to nurture these leads, providing them with valuable content and offers until they’re ready to convert.
In conclusion, to increase your sales conversion by 70% requires a mix of understanding your audience, optimising your sales process, leveraging technology, and regularly testing and refining your strategies. While it might seem like a considerable task, the cumulative impact of these steps can lead to significant growth for your business. Remember, every percentage point increase in conversion can translate to a direct boost in revenue. So, invest time and resources into these strategies, and watch your conversion rates soar.
